Built by people who run property marketing every day.
Agent Really is made by Formule Labs Limited, a company in Malta that builds software for estate agencies and runs their marketing.
- €4.2M+in property sold through Formule
- €5bn+of property listed on the platform
- €80K+in Meta ads run for agencies
- 120+agents working on Formule
Counted from the Formule platform and Meta Ads, October 2026.
Why we built it
We already run Meta ads, listings and lead pipelines for agencies. We saw the same thing everywhere: agents lose evenings to admin and buyers wait hours for an answer. Agent Really takes those jobs off their hands, on the app they already use all day.
How it works under the hood
Agent Really runs on the Formule platform, the same system that handles leads, listings and campaigns for the agencies we work with. That’s why it can prepare a listing, draft a reply with the right details, and remember what a client said.
Where we are
We started in Malta, working day to day with established agencies and their agents, and we’re growing into Italy and the rest of Europe. Really speaks six languages from day one.
- Company
- Formule Labs Limited
- Based in
- Malta, EU
- Product
- Agent Really, the AI personal assistant for estate agents
- Platform
- Formule (app.formule.io)
- Contact
- hello@formule.io
Say hi to Really. It takes it from there.
Send your first listing link today and see what comes back.
7 days of the full Agent plan, free · No credit card · No new software
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Really’s official WhatsApp number: +1 786 982 0633