Agent Really for every agent
Every agent gets Really on WhatsApp, by voice and in the app: listings from a link, marketing, reply drafts, reminders and a planned day.
- Six languages
- Voice notes and hands-free
- Agency branding on every page
For agencies, branches and networks
Every lead caught. Every agent assisted.
Agent Really for every agent, and the services an agency needs around it: one pipeline for every lead, Meta ads run by our team, an AI marketing studio, routing with a WhatsApp welcome, and people who set it up with you.
One partner in place of a pile of tools and freelancers.
- €4.2M+in property sold through Formule
- €5bn+of property listed on the platform
- €80K+in Meta ads run for agencies
- 120+agents working on Formule
Counted from the Formule platform and Meta Ads, October 2026.
Services for agencies
One stack, run with you.
Each part works on its own. Together they take every lead from the ad to the agent to the signature, with our team running the parts you’d rather not run.
Every lead in one pipeline
Leads from Meta lead ads, portals and your website arrive with their source attached. Your listings sync from your catalogue. The whole team works one pipeline.
- Source on every lead
- Shared statuses
- Listings synced
Meta ads, run by our team
We build and run lead ads for your listings and your brand, with the lead form in front. You fund your own budget directly; we don’t mark up your media spend.
- Listing and brand campaigns
- Lead forms built in
- Real spend and results in the app
AI marketing studio
Virtual staging, photo clean-up, social posts and short reels made from the listing photos you already have.
- Staging and clean-up
- Reels and posts
- Published to your accounts
Routing and a WhatsApp welcome
Every new lead is assigned to an agent and welcomed on WhatsApp, so nobody sits waiting for a first reply.
- Assignment rules
- WhatsApp welcome
- Check-ins on quiet leads
Onboarding and human support
We connect your channels, import your listings and train your team. When something’s unclear, a person answers.
- Set up with you
- Team training
- A real person to call
From ad to mandate
From a scroll on Instagram to a signed mandate.
The ad is seen
Your listing runs as a Meta lead ad our team built. A buyer taps it on the sofa.
The lead lands
Name, phone and the listing they asked about arrive in your pipeline with the source attached.
Welcomed and assigned
The lead gets a WhatsApp welcome and is assigned to the right agent.
Really lines up the morning
The agent asks “who should I call today?” and gets the list, with a reply already drafted.
Viewing, then mandate
The viewing is booked and the follow-up goes out on time. The work is logged, the manager sees it.
For branch managers
See every lead and every agent, live.
Time to assign, leads nobody has commented on, buyers gone quiet, real ad spend and cost per lead. One view for the whole branch, without chasing anyone on WhatsApp groups.
1h 56mtime to assign, 7-day average
25leads waiting for a comment
14new leads this week
By appointment
For networks and agencies that want more.
Agency Brain
One private AI layer over every listing, lead, chat and euro of ad spend, which your people can ask and your AI agents can act on. For networks and franchises.
About Agency BrainAI agents on commission
AI agents that work old leads, portal enquiries and expired listings, book valuations and viewings into your team’s calendars, and are paid only from commission on deals they worked.
Meet the AI agents- Every seat includes Agent Really and the lead pipeline
- AI credits included every month, then pay only for what you use
- Your ad budget stays yours, with no mark-up on media spend
- Several branches? One contract below the per-branch rate
Questions agents ask before they start
Can every agent in my agency use Agent Really?
Yes. Every seat includes Really on WhatsApp, by voice and in the Formule app. Branch managers also get a live view of every lead and every agent.
Do you run our Meta ads?
Yes. Our team builds and runs Meta lead ads for your listings and your brand. You fund your own budget directly and we don’t mark up your media spend. Real spend and results show in the app.
Do we have to change the tools we use?
No big switch. Leads from Meta, portals and your website flow into one pipeline, listings sync from your catalogue, and we connect your channels with you during onboarding.
Does it work for rentals and commercial property?
Yes. Listings can be for sale or to rent, residential or commercial, so sales and lettings teams work in the same pipeline.
How long does setup take?
An agent can start on WhatsApp in a few minutes. For an agency we plan the setup on a call: channels, listings import, routing rules and team training.
Bring a listing link to the call. We’ll show it working.
A 30-minute demo on your own listings and leads. No slides.
On your computer?
Scan with your phone camera to open WhatsApp with Really.
Really’s official WhatsApp number: +1 786 982 0633