Questions and answers
Everything agents and branch managers ask before they start. Can’t find yours? Ask Really on WhatsApp or email us.
About Agent Really
What is Agent Really?
Agent Really is an AI personal assistant for estate agents. It lives on WhatsApp: send it a listing link, photos or a voice note and it prepares the listing page, a social post, images and a short reel, drafts replies to buyers in their language, sets reminders and tells you who to call each day. It is built by Formule Labs in Malta and runs on the Formule platform.
Is it a chatbot that talks to my clients?
No. Agent Really works for you, not in front of you. It drafts replies and follow-ups; you check them and decide what goes out. Your clients deal with you.
How do I start?
Tap “Message Really on WhatsApp” and send the message. Really sets you up in the chat with your name, email and agency. You can also start on the web at app.formule.io.
Do I need to install anything?
No new software. If you have WhatsApp, you have everything you need. The Formule app is there too, in the browser and on your phone.
Which languages does it speak?
English, Italian, Spanish, French, German and Polish, both when you talk to it and when it drafts replies to your buyers.
Can I talk to it instead of typing?
Yes. Send a voice note on WhatsApp, or talk to Really hands-free in the Formule app.
Where does it get the listing details?
From the link you send (any portal or agency site), from your photos, and from your own listings in Formule.
Does it work for rentals and commercial property?
Yes. Listings can be for sale or to rent, residential or commercial.
Can I use my agency’s branding?
Yes. Listing pages and marketing material carry your agency’s look and your agent profile.
Pricing
How much does Agent Really cost?
You start with 7 days of the full Agent plan, free and without a card. Then stay on the free plan, or keep everything for €99 a month (€990 a year). Agencies are priced per seat, cheaper per agent as the branch grows.
Do I need a credit card to try it?
No. The free week needs no card, and nothing is charged when it ends.
Data and privacy
Who owns my listings and client details?
You and your agency do. Really uses them to do your work: drafting replies, preparing listings and reminding you. How Formule handles personal data is set out in the Formule privacy policy.
Does Really send messages to my clients on its own?
Replies and follow-ups are drafted for you to check and send. For agencies, the automatic WhatsApp welcome to new leads is set up with you during onboarding.
For agencies
Can my whole agency use it?
Yes. Every agent gets Really, and branch managers get a live view of every lead and every agent. Book a demo and we plan the setup with you.
Do you run Meta ads for agencies?
Yes. Our team builds and runs Meta lead ads for your listings. You fund the budget directly and we don’t mark up media spend.
Looking for a home?
I’m looking for a home, not selling one. Is this for me?
Agent Really is for estate agents. If you’re looking for a home, Really Search finds matching listings and keeps looking for you on WhatsApp. It’s free for home seekers.
Still have a question? Email hello@formule.io.
Say hi to Really. It takes it from there.
Send your first listing link today and see what comes back.
7 days of the full Agent plan, free · No credit card · No new software
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Scan with your phone camera to open WhatsApp with Really.
Really’s official WhatsApp number: +1 786 982 0633